Cindy Chen


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An ICF PCC since 2014, Cindy Chen is a seasoned, passionate and well-respected executive coach and leadership consultant serving MNCs and Chinese companies. In the course of 6 years, she has built more than 1,700 coaching hours and delivered over 120 group/team sessions, which made her one of the most experienced executive coaches in China.

Cindy has provided projects of coaching, training, mentoring and blended learning programs for thousands of leaders of many countries such as China, USA, Japan, South Korea, India, Singapore, Malaysia and Thailand. Her clients include executives, directors, senior managers and high potentials. Her coaching style, according to her clients, is featured with affinity, calmness, clarity and energy.

Cindy’s partial client list includes leading MNCs operating in China such as Ford, Cartier, Richemont, Samsung, Philips, Flextronics, Panasonic, Fairchild, Hitachi, Honeywell, Toyota, BOSCH, ZF, Continental, Benteler, J&J, Roche, Air Products, Danisco, Tetra Pak, William Sherwin, Fast Retailing/Uniklo, eBay, Grundfos and NU SKIN.


Prior to coaching, Cindy had a long corporate career with MNCs. Her most recent position was HR head of Greater China Supply Chain Organization in Tetra Pak, one of the biggest privately-held companies headquartered in Sweden. In that capacity, she oversaw more than 1,000 employees with 5 factories in China and was a key contributor to Top Three Overall Performance Award for Tetra Pak China. Before Tetra Pak, she worked as Training & Communication Manager with KONE Elevator for 5 years based in Shanghai and Kunshan.


Cindy got her M.S. in Applied Psychology from East China Normal University and studied coaching with various international organizations. She is a certified Master Trainer of “Being Conflict Competent”, certified trainer of “Crucial Conversation”, “DDI Talent Selection and Development”, “Persona Global Series of Courses” and one of the first certified Chinese facilitators of “THOC-The Heart of Coaching.”


Cindy is based in Shanghai and Vancouver and speaks native Chinese and fluent English.



Client Testimonials:


“Cindy has lived in China and North America and is proud of her extensive international business experience. Ms. Chen is a very valuable coach to our company. She practices the project principles of “respect”, “trust”, “engaging” through her own behaviors. She brings us not only new concept, effective tools and methods, but also inspiration of inner enlightenment and true leadership.”

  • General Manager of an American automobile brand dealership

“My team has received the group’s reward and become a model factory. This makes me more confident to see higher and further. I have planned the development of the factory in 3-5 years. Special thanks to Cindy for making me change.”

  • Operations Director of a Fortune 500 group

“The key members of my team have grown up to take charge independently. Some of the coaching methods have been used in our daily work, which is very helpful for the development of the team. Thanks to Cindy!”

  • R&D Director of a Fortune 500 company

“The biggest change of myself is that I have extended my own border, being more active to welcome greater challenges. Once again thanks to Ms. Chen for bringing me a lot of energy and inspiration.”

  • Purchasing Director of an industry leading Swedish company